Coronavirus sees Signature Brew take the pub to the people

As we all try to make sense of what’s happening in the world around us people are finding innovative ways to come together and keep themselves and their businesses moving where they can.

From publicans and restaurateurs turning their establishments into takeaways or even just taking out half the tables so that diners can come in and maintain a safe distance, the positive attitudes of businesses over the past week or so is to be applauded. They’re doing what they can.

Self-isolation is a key word in the process of fighting the coronavirus and some firms are finding new ways to stay in touch with loyal customers and turn a sale.

Take Signature Brew. The UK-based East London brewery has found an innovative way to bring the party to its customers with its ‘Pub In A Box’. The idea is to keep the beer flowing in people’s homes while forced to self-isolate by delivering a selection of core and seasonal beers, snacks, glasses and coasters straight to your door. Packs also include a music quiz and exclusive playlists curated by music journalists to accompany the beers themselves.

But it’s not just customers who’ll be benefitting from the ‘Pub In A Box’. With gigs, tours and events such as Glastonbury being cancelled for the foreseeable future, Signature Brew decided to hire musicians who have had their tours shelved to help deliver the ‘Pub In A Box’ to the homes of those eligible for local delivery.

Having had a longstanding connection to the music industry and collaborated with bands such as Idles, alt-J, Slaves, Mogwai, Frank Turner, Rodney P and Enter Shikari among others, Signature Brew wanted to be able to support artists wherever possible.

“We appreciate you might not be able to head to the pub right now, so we thought we’d bring the pub to you,” said Signature Brew co-founder Sam McGregor.