Our extensive knowledge of the Chinese market has developed over three decades, ranging from the local farming sector through to processing and imported ingredients.

Depending on the nature of your business, China could be a key opportunity to grasp or a key competitor with which to engage.

Either way – and it can be both – getting to grips with the market can be overwhelming.

Orrani Consulting are hugely experienced in the Chinese market; we have conducted a wide range of projects in China:

  • Across the entire dairy supply chain, from the local farming sector through local processing to imported ingredients
  • Over a range of other processed and primary food sectors
  • In retail, foodservice and industrial channels
  • With focuses varying across B2B and B2C marketing, trade policy, economics etc.

China's expanding market

Our experience in China goes back to the 1980s, when access was limited and travel was highly challenging. Since then the country has changed almost beyond recognition, not only in the headline key cities of Beijing, Shanghai and Guangzhou, but also in secondary areas such as Chengdu. In fact, completely new first-tier cities have emerged: Shenzhen is a key marketing location for many international businesses now.

Whilst we operated a representative office in Beijing in the 1990s, we found it failed to provide the required flexibility in both personnel and location. Accordingly, we work locally through a variety of specialist partners – universities, companies, and individual consultants – spread throughout China.

Experience across all sectors

This allows us to be extremely flexible in matching the specific local and international skill sets needed for each assignment, as cost-effectively as possible. Many of our consultants and researchers bring lengthy in-country / in-sector experience, which is essential to providing meaningful and cost-effective advice.

We typically help customers already operating locally to fine-tune activity in the market, exporters looking to enter or build share in the market, and others considering investments locally. We advise on how to truly understand what is going on and why, who the key supply chain or manufacturing partners could be, what are the economics and what the optimal strategies are. Whether you need a detailed assessment, ongoing advice or a fast-turnaround evaluation, our projects in China depend entirely on your timeframe and requirements. We are happy to discuss any project without obligation – please contact us for more information.

Subscribe to Dairy Products China News

Published monthly and available to customers around the globe, Dairy Products China News provides an in-depth analysis and understanding of the local dairy markets to deliver timely data and insight for businesses, organisations and investors. Orrani also undertakes separate sector-specific projects and reports for subscribers.

Subscribe Today

Client Testimonials

Orrani Consulting is unique in combining genuinely global experience in the dairy industry, exceptionally strong insight into local markets and business cultures and a determination to deliver high quality, practical results.

This has accelerated and enabled our business development decision, and I fully recommend them to other international marketers.

  • Gary Sheahan
  • Regional Sales Director, Glanbia

Orrani have delivered a number of high quality research projects covering the European and Russian dairy sectors. Their strong 'in-market' experience combined with an ability to clearly articulate and interpret developments have helped provide excellent outputs that are of direct benefit to our client companies.

We would have no hesitation about recommending Orrani Consulting to companies seeking to carry out research into the dairy sector.

  • International Marketing Analyst
  • Leading Food Industry Organisation

We have used Orrani's services for developing detailed industry reports and found them excellent - they were clear up front about project timelines, scope and costs, and delivered a quality product that met all of their promises, while being easy to work with.

  • Matt Bolger
  • Fonterra

We retained Orrani Consulting first in late 2006 because of their extensive experience in providing strategic insight into the world dairy industry and developing markets.

The CMAB found that the Orrani team took a very proactive approach to our projects and is now helping our organisation and industry to develop distribution in key international markets.

They have approached our projects with only the highest level of integrity and commitment and are always working to go the extra mile to produce world class results.

  • Stan Andre
  • CEO, California Milk Advisory Board

Our organisation has enjoyed a longstanding relationship with the team at Orrani Consulting since the mid-1990s. We have engaged them upon a wide variety of research consultancy assignments assessing business opportunities and strategic issues in key markets such as the US and in developing regions such as Asia, Latin America and Africa.

We value their expertise in the international food industry and particularly the dairy sector very highly and expect to continue to work in partnership with Orrani Consulting.

  • Michael Harvey
  • Industry Analyst – International, Dairy Australia

Orrani Consulting provided expert advice to a tight deadline to enable us to make an informed appraisal of a potential investment target in a specialized sector of the food industry.

We would strongly recommend them as an insightful, flexible, honest and cost-effective support to strategic and financial decision-making on food industry issues.

  • SVP
  • $85B alternative asset manager

Orrani have a real understanding of the global dairy industry because they roll their sleeves up and get out there in the market to find the real insights that make the difference. This means they really try to understand what we're looking for. I read Orrani's reports from cover to cover and I can't say that about all reports that I see.

  • Fraser Tooley
  • Growth Initiatives Director, Friesland Campina Domo

Annette Brune and her team of experts at Orrani conducted a review of the Alaska Seafood Marketing Institute’s (ASMI) Southern Europe Marketing Program – funded in part by USDA MAP funds – in 2011-12.

The evaluation they produced exceeded expectations by providing incisive and actionable recommendations for Program Managers as well as a cost/benefit analysis that demonstrated the merit of the program to USDA. While it is common to get well-written evaluations, they frequently wind up only being read by program managers.

A testament to the quality of the work that was done was that many seasoned Alaska seafood industry members requested the report for the in-depth seafood market research and it continues to be used as a reference today. Excellent work!

  • Joe Jacobson
  • International Program Director, Alaska Seafood Marketing Institute (ASMI)

The USA Poultry & Egg Export Council has utilized the services of Orrani Consulting on a number of projects including research studies in the Caribbean, Oceania, Asia and Africa. The work carried out by Orrani is always top-notch and really gives us a detailed look into potential export markets for our industry. Without their assistance, we would not be able to effectively carry out the programs we do in over 75 markets worldwide.

  • Greg Tyler
  • VP of Marketing, USAPEEC

Orrani Consulting is second-to-none in its understanding of the global dairy markets. Their ability to use this knowledge to provide clear and actionable counsel to industry players at all levels and from many different angles is a key strength. The Orrani team has many years of experience in analyzing and communicating the dynamics of the business. Clients and the industry in general benefit immeasurably from the phenomenal network that Richard and Annette have developed and nurtured over their many years in the industry.

  • SVP Global Cheese Strategy

We have retained Orrani Consulting to support us on a number of projects relating to global dairy ingredient markets. Each time Orrani has delivered high quality, in depth expert advice and insight on quite specialised topics. We would strongly recommend Orrani to organisations seeking insight into the global dairy sector.

  • Bradley Coleman, Bega Cheese Ltd